AI-ENABLED SALES SYSTEMS FOR GROWING B2B COMPANIES
WHO I HELP
For companies building a sales engine — or realizing the one they have needs an upgrade.
BUILD IT
For founders and early growth teams
You know the product and the customer. What you may not have yet is a repeatable system for finding the right buyers, running the sales conversation, following up consistently, and knowing what happens next.
Suncoast Spark turns what currently lives in your head into a sales process your team can actually run.
MODERNIZE IT
For revenue leaders and established sales teams
You already have sellers, a CRM, sequences, and plenty of tools. But too much still depends on manual work, inconsistent seller behavior, or disconnected systems.
Suncoast Spark helps identify where AI, automation, and better workflows can remove work, tighten the process, and make the tools you already own more useful.
Different starting points. Same goal: a sales process that is easier to run, easier to scale, and less dependent on manual effort.
THE SPARK SYSTEM™
Five stages to build, automate, and improve how sales gets done.
Whether you are building the process for the first time or modernizing an existing sales motion, SPARK helps you improve each stage with practical AI, automation, and better workflows.
Source the right opportunities. Pitch more consistently. Activate the process. Refine what works. Keep improving it.
PRACTITIONER, NOT A THEORIST
Built in the field. Not in a deck.
SPARK isn’t a framework borrowed from a consulting playbook. Every stage of it came out of running a real B2B sales motion — building pipeline from nothing, running the calls, writing the follow-ups, and closing the deals.
Behind it is 20+ years selling B2B technology, consistently responsible for multi-million dollar books of business and $500K+ in annual recurring revenue. Plus years of testing AI sales tools obsessively — the handful that genuinely remove work, and the far larger number that don’t.
That’s the difference between SPARK and a consulting engagement. A big firm hands you a transformation roadmap. SPARK is the working system, built with you, that your team runs after I’m gone.
SPARK ACCELERATOR
Virtual SDR Launch
Need outbound. Not another SDR?
Suncoast Spark helps you build a repeatable outbound motion using Amplemarket’s AI-powered prospecting capabilities, without immediately adding SDR headcount. I define the targeting, messaging, sequences, handoff logic, and operating process. Amplemarket handles the scalable prospecting execution. Your team takes over when real conversations begin.
WHO DOES WHAT
SUNCOAST SPARK
ICP and targeting criteria · account-tiering · buyer personas and buying committee · messaging, email, LinkedIn, sequences, cadence, personalization, handoff, routing, testing, launch playbook, and team training.
AMPLEMARKET
Account and contact discovery · data enrichment · AI-assisted research and personalization · sequence execution · scalable outbound activity · workflow orchestration.
YOUR TEAM
Respond to interested prospects · run human conversations · conduct discovery · manage qualified opportunities · progress deals through the sales process.
WAYS TO WORK TOGETHER
Three ways to make the system work.
Spark Diagnostic
90 minutes · Fixed fee · Starts at $1,500
A focused diagnosis of your process, pipeline, and AI sales stack. You leave with a scored assessment of your sales system and a prioritized fix list you can use immediately.
Built on 20+ years of B2B sales experience and informed by published research on sales process effectiveness, sales technology adoption, CRM performance, AI productivity, and responsible AI use.
See the methodology →
Book the diagnostic
Implementation
Priced by pillars, not tool count
Build the workflows, playbook, CRM structure, and sales motion your team will actually use. Typically $3,000 per pillar, $15,000–$25,000 for the full system.
See how it works
Keep Retainer
Ongoing · Monthly
Operator-level oversight as your pipeline and product evolve. Quarterly reviews, tool evaluation, and stack decisions made with you.
Let’s talk
QUESTIONS
Good questions deserve straight answers.
Which SPARK stage should I start with?
Do you do the selling for me?
We’re pre-revenue. Should we talk?
What if my real problem is positioning?
How long does an engagement take?
What if I don’t want to work together after the diagnostic?
How is the SPARK AI Sales Diagnostic developed?
NOT READY TO BOOK?
Ask me something first.
If you’d rather send a question than book a call, this reaches me directly. I answer everything myself, usually within a day.
SUNCOAST SPARK